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Founded in 1969 and headquartered in Sioux Falls, South Dakota, Sullivans is a designer and distributor of everyday and seasonal home décor, garden, and outdoor products. The Company serves approximately 11,000 independent retailers, 90 key national accounts, 75 online accounts and offers consumers a proprietary Direct‐to‐Consumer E‐commerce website. Supported by an in-house design team, the Company introduces approximately 2,500 new products annually and touts a product portfolio that is 70% exclusive to Sullivans.